Smart Meetings

OCTOBER 8, 2018

Savvy companies use data gleaned from events to improve other pieces of their sales and marketing programs. Then, they conduct customized outreach that converts more prospects and keeps customers engaged year-round. At last companies get a clear view—based on hard data—of the role events play in driving revenue.

Technology 211

Technology Technology Automation Prospect 211

Bizzaboo

JUNE 21, 2023

The Role of Event Technology in ROI All-in-one event management software not only makes it possible to measure otherwise inaccessible data, but it also makes measuring holistic data a heck of a lot easier. Sure, we’re an event technology company, so there’s a good reason why we’d want this to be the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). The good news: Technology is available to lend a hand.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

AUGUST 7, 2022

of Website Visits from Event Page. of Prospects Added to Database. # Event Staff Reporting, Event Management Software. Increase Event App Engagement. # of Event Community Check-ins. # of Event App Downloads. Event Management Software. of Event Hashtag Mentions. Pre-event Survey.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Attendee 59

Stova

MARCH 25, 2024

This guide, will teach you how to create a successful event registration strategy that will help you secure event revenue and build event satisfaction among attendees, these event essentials can help any planner succeed and increase attendance for years to come.

Registration 40

Registration Social Media Event Apps Website 40

Stova

MARCH 16, 2023

Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth. The higher the lead score, the “hotter” the lead is.

Events 40

Events Technology Technology Consulting 40