Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

MARCH 18, 2022

If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. Experienced trade show staff are an investment, but they can be well worth it considering all the benefits they can bring to your event, and the fact they can help to drive future growth.

Trade Show 242

Trade Show B2B B2C Training 242

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Social Tables

OCTOBER 14, 2016

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing.

Audience 68

Audience Social Media B2C Networking 68