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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Scandinavian airlines first class in 70s and now.

Airlines 121
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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) the numbers add up significantly.

MICE professionals

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Besides, a tour operator can own some of the package components, for example, run an airline or hotel.

Booking 52
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

There are large, well-known companies (like TUI or Jet2holidays ) that even operate their own airlines or hotel chains, so that they not only source inventory from external travel suppliers, but use their own as well. Work on SEO, connect to customers on social media, promote your company on review and local information websites.

Travel 105
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Increase Your Website’s Readability in 3 Simple Steps

Sojern

Step #3: Adjust Your Site Content to Boost Search Engine Optimization (SEO) . To truly engage with your audience, your content should be meaningful to boost SEO. New content boosts your SEO rating because it shows you’re an engaged and active participant on the internet.

SEO 89
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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

As a hotel, airline, OTA, or other company that works with travelers, you have to translate and customize all the elements of your digital product: Customer-facing content ( descriptions, landing pages, blog materials, FAQs and help desks , the “About us” section, terms and conditions, contacts, marketing and advertising materials etc.);

Website 52
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Understanding Online Travel Agency Business: Partners, Building Blocks, How to Grow

AltexSoft Travel

They basically are distributors for hotels, airlines, and tour companies that profit by taking a fee for each sale. Airline and hotel distribution network. These industry players buy hotel rooms in bulk and sell them to OTAs, travel agents, or even airlines. Airlines via NDC connection. Here’s how it works.

Online 72