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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Highlight the organization behind your show and any societies or affiliated associations involved with it.

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Powerful Referral Marketing Strategies for Events

Eventtia

Use social listening – Monitor social media users in your niche and determine the speakers they want to see at an event. Then, share the positive words on social media and in emails to generate more interest for your upcoming event. This strategy makes use of a psychological phenomenon called social proof.

MICE professionals

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The Complete Checklist to Hosting an Event

Eventtia

Social media moderator. Social media. Create social media handles and build your audience. Including but not limited to ads, articles (for advertorial/content marketing), social media promotion posts, video marketing materials, etc. Post more details about the event on social media.

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How to Increase Event Attendance by Identifying New Sources

Maritz Global Events

Social Listening. Stay connected with the people and groups relevant to your industry on social media. Think that your community doesn’t use social media? Social networks just keep growing, and even if certain individuals don’t use social media, their company or affiliated institution likely does.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites.

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Are Networking Events Worth It for Your Business?

Endless Events

If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. Even in the age of social media and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using social media. Gain Social Media Attention.

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Venue Marketing 101: How Improving Discoverability Generates More Event Leads

Social Tables

Adding your venue’s social media icons and online booking link is also mighty handy, as well as perhaps a photo for those that met you recently. Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Show and Tell Stories. Have a Growth Goal. ” 16.

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