Rebate Strategy Design: The Basics & Best Practices
ITA Group
AUGUST 19, 2021
A rebate, also known as a premium with purchase, is a reward offered at the time of purchase to incent a consumer to purchase your brand over another brand. According to the Promotion Marketing Association, consumers are 75.4% Compare that with promotions like contests or sweepstakes, which only increase the likelihood to buy by 42.5%
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