Convene by PCMA

FEBRUARY 7, 2024

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Create a welcoming registration area. “I

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.)

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. We apply our understanding of the arts, behaviors and trends to create imaginative, compelling concepts for the world’s biggest brands.

Management 98

Management Events Advertising Consulting 98