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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs. This will ultimately dictate which influencer you need to engage, on what particular platform, to get the most value from the partnership. Benefits of working with a Digital Influencer.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. So did American airlines.

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Alternatives to Twitter

Conferences that Work

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Why should you care?