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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

If you want to capture 'Gina' in her planning moments, you need to know what questions she is asking during her planning stage, and create and deliver content to her in the most appropriate format, on the right platform, at the right time. This Article was originally published in September 2016, and has been updated in January 2023.

Tourism 52
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

If you want to capture ‘Gina’ in her planning moments, you need to know what questions she is asking during her planning stage, and create and deliver content to her in the most appropriate format, on the right platform, at the right time.

Tourism 98
MICE professionals

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. Pro tip: Since 2016, content consumption on Facebook has risen 57%.

SEO 141
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
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8 Actionable Ways to be More Effective with Your Visual Content

Crowdriff

— CrowdRiff (@CrowdRiff) December 28, 2016. This is important for SEO and makes it easier for more consumers to discover your content online. Adding Pinterest buttons to photos on your website helps spread your content across multiple platforms. A visual marketing platform ( like CrowdRiff!