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American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally. Trust, dependability, experience, and expertise, is what makes us who we are.

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In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

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The Abbi Agency

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In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

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