article thumbnail

Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Marketers develop event content with relevant keywords to boost SEO.

article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. These practices even work in favor of your SEO goals. Your website looks good — everywhere.

Website 111
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? These are all things that can be traced back to a news piece you secured, making it easier than ever to show the power of public relations to your clients! Independent.

Website 26
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? These are all things that can be traced back to a news piece you secured, making it easier than ever to show the power of public relations to your clients! Independent.

Website 26