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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media. Conclusion. First, invite the press.

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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Attendees receive a retroactive discount if people register with the link they shared on their social media. Track your results with KPIs.