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17 Outstanding Event Marketing Examples

Bizzaboo

Event marketing is a direct way of forming new connections, providing learning opportunities, and creating memorable experiences for prospects and customers. Some event marketing strategies use traditional event types like conferences and networking events, while other strategies may incorporate experiential activations.

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What is B2B Event Marketing?

Bizzaboo

According to our recent The state of in-person B2B conferences report , fitting events into an organization’s wider marketing plan is the biggest challenge for 23.8% B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers.

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MICE professionals

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Various Type Of Event You Should Know

Alcor Mice

The Meetings, Incentives , Conferences, Exhibitions (MICE) Industry is a business of events. Seminars: Seminars are usually organized with a specific group of people in mind. Seminars can also be held virtually through video conferencing platforms such as Zoom or Microsoft Teams.

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Corporate Event Planning: Checklist and Guide

Bizzaboo

Conferences and seminars , like HubSpot’s INBOUND , are typically the largest events and feature keynote addresses, seminars, breakout sessions, networking opportunities, workshops, and more. Hosting a corporate event creates the perfect atmosphere for meeting new business prospects and capturing leads. Generate leads.

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The Complete Guide to Event Marketing for 2024

Bizzaboo

Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs. Conferences : Ideal for thought leadership, in-depth discussions, and connecting experts. Conferences can establish your brand as a knowledge hub.

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How To Leverage Your Virtual Corporate Events For Greater Results

Eventtia

Virtual conference. The quintessential virtual event type, essentially a virtual conference, is the direct online translation of an in-person conference. A physical, in-person conference typically involves multiple speakers separated in different rooms or areas. Virtual town hall meeting. Lunch/dinner together.

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MICE Industry’s Role in Tourism Development

Alcor Mice

The Meetings, Incentives, Conferences and Exhibitions (MICE) industry has proven to be a key contributor to international arrivals for business related activities. The MICE market refers to a unique form of the tourism industry that is dedicated to the planning, booking, and facilitating of conferences, seminars and other related events.

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