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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

MICE professionals

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How Marketers Use Data to Create More Successful Events

Convene by PCMA

In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more.

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How To Use Event Gamification and Boost The Energy Of The Attendees

Endless Events

Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. This will give you inspiration for how you can use event gamification to achieve your overall event goals. PURPOSE: Engage attendees and build social media presence. Make it relevant and fun!

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Powerful Referral Marketing Strategies for Events

Eventtia

Registering early for an event isn’t a simple decision, and you should acknowledge and incentivize people who do this. You can present information about this exclusive giveaway on the landing page of your chosen virtual event platform. It applies to many social networks like Twitter and Instagram.