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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. The two top companies in the field, Disney and Netflix, will be introducing ad-supported tiers in the coming months.

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3 Ways to Engage Your Audience at Your Event

Social Tables

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. Social Media. But don’t let the social media fun grind to a halt when the event kicks off. Hint: creating an event-specific hashtag is a great idea).