Remove B2B Remove Prospect Remove Social Media Remove Social Network
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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. 89% of B2B marketers use LinkedIn for lead generation (3). citizenship.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.

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7 Ways to Create Immersive Mobile Event App Experiences

Stova

Engagement to drive interactions, from social media to Q&A’s, voting, messaging, ratings, photo sharing, surveys, gamification, and more. Events historically take the largest slice of the annual B2B marketing budget. Add proximity-based networking to onsite events. Why are event apps getting so much attention?