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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Schedule announcements, email newsletter flow, social media posts and other content about your participation. Engage on social media, too. To that end, choose an event management software that integrates with your CRM and marketing automation systems. Step 4: Make your booth irresistible.

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

You can create dedicated platforms to maintain a steady flow of messages, insights, and updates — be it a vibrant online community, a discussion forum, or a social media group. Social media: Let’s remember the power of social media. Tease, tease, tease!

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example: Someone becomes known to your company by submitting their information to download an ebook. Enhanced digital presence: Leverage social media, live streaming, and event apps to extend the reach and impact of your event. Like the first-touch model, the last-touch model is relatively easy to implement.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Increase Social Media Presence. # of Social Media Impressions. Event Management Software, Social Media Metrics Platform. Increase Media Coverage. # of Media Placements. Increase Social Media Engagement. # Event Management Software, Social Media Analytics Platform.

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Event marketing automation: How can it help your event planning process

Eventtia

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. Here are some tips: Get to know the company and the people behind it by browsing the vendor’s social media pages, website, and blog. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.