Remove Automation Remove Communications Remove eBook Remove Sponsors
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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. According to G2, 70% of marketers say consistent branding is one of the most important things to keep in mind when communicating with customers. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Did you have opportunities to connect with peers, speakers, or sponsors that resonated with your industry or interests? Were the event communications clear and relevant?

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Event Technology: The Ultimate Guide for 2023

Bizzaboo

of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools. Fast and personalized post-event follow-up was nearly impossible without automation. Not sure you need event technology? Make Sure Everything Is in One Place.

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The Complete Guide to Event Marketing 2023

Stova

This is the defining factor that will help communicate and determine the marketing strategy. is not effectively communicating a reason to attend. Stakeholder Motivation Your strategy also needs to focus strongly on other stakeholders such as sponsors, event partners, and exhibitors. It isn’t about you.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example: Someone becomes known to your company by submitting their information to download an ebook. Virtual sponsorships: Provide opportunities for sponsors to showcase their brand through virtual booths, sponsored sessions, or downloadable resources. Then, they view an on-demand webinar and attend an event.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

For exhibitors who have sponsored sessions, measuring the attendee dwell time for their sessions provides valuable insights into how relevant their session topic is as well as the effectiveness of their speaker/presenter. If you can only access this data after the event, you can tailor-fit your post-event communications to match.

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