Stova

FEBRUARY 15, 2024

Consider tools like digital badges, mobile event apps, wayfinding apps, and digital signage. People opt for a self-serve, online approach when booking travel, ordering meals, buying concert tickets, registering for events, and more. Why not give them similar consumer-style convenience when sponsoring events?

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Bizzaboo

OCTOBER 11, 2023

Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

JUNE 21, 2023

Example: Someone becomes known to your company by submitting their information to download an ebook. Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. Like the first-touch model, the last-touch model is relatively easy to implement.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

NOVEMBER 28, 2022

Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. . Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.

Event Technology 98

Event Technology Technology Technology Registration 98

Stova

MARCH 17, 2023

Between traditional marketing media and digital media, experiential marketing has a variety of mediums to compete with, but in terms of consumer satisfaction, engagement, and brand loyalty, none compare to events. With so much to offer, event management software platforms are becoming essential to experiential marketers’ strategies.

Marketing 40

Marketing Marketing Registration Advertising 40

Stova

MARCH 17, 2023

The answer to this question outlines the key objective that will determine the success, or otherwise, of the event. This is the criteria against which the event will be measured back to. This is the defining factor that will help communicate and determine the marketing strategy. It isn’t about you.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Stova

MARCH 16, 2023

If you have access to real-time data, you can create a personalized event content path for your participants based on where they are in the buyer’s journey. If you can only access this data after the event, you can tailor-fit your post-event communications to match.

Events 40

Events Technology Technology Consulting 40