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7 Ways to Create Immersive Mobile Event App Experiences

Stova

This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. With real-time trade show technology , you can follow up with your best leads during the event.

MICE professionals

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). We know in-person B2B attendees are in decision-making mode.

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The Complete Guide to Audience Engagement in the Events Industry

Bizzaboo

Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth.

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