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8 Ways to Put Your Event Content to Work

Convene by PCMA

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

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Considerations for Deciding When to Return to Live Events

ITA Group

Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Is a hybrid model the right way to meet varying audience needs? Start with a risk review and identify all stakeholders who should be a part of the decision in your organization. International attendees?