Audience Human Resources Public Relations Trends 
ITA Group
FEBRUARY 24, 2021
Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Is a hybrid model the right way to meet varying audience needs? Looking at trends in TSA screening volumes and hotel occupancy rates can signal shifts in travel behaviors. International attendees?
Convene by PCMA
AUGUST 22, 2022
Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.
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