Convene by PCMA
DECEMBER 4, 2023
If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.
ITA Group
JUNE 30, 2022
SPIFs, spurts and promotions are great ways to drive sales activity. But first, understand what behavior you’re looking to drive: Who is your target audience? What is the promotion’s time frame? Drive engagement and spice up sales incentives with new and fresh ideas beyond the classic “sell X, get Y” promotion.
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ITA Group
FEBRUARY 11, 2022
You’ll get actionable recommendations on how to better structure incentives and promotions for positive results. See It In Action: A leading manufacturer needed to overcome two challenges: reaching an audience spread across nearly 900 dealerships nationwide; and justifying the existing incentive investment. Learn More >. Learn More >.
Redfin
MAY 18, 2023
Marvel at the meticulously restored vehicles on display during car shows, where automotive enthusiasts gather to admire the craftsmanship and design of these automotive legends. Live performances by talented artists captivate audiences, while parties and social events create spaces for connection and celebration.
ITA Group
MAY 20, 2021
We want to be sure we’re focused on modifying those desired behaviors that yield positive bottom line outcomes in a manner that is easily understood and executed by the audience we’re engaging. Use a combination of strategies to engage your audience, help them achieve their goals and reward them accordingly.
Redfin
MAY 19, 2023
The next race is happening April 19-21, 2024 – so get your tickets now and prepare to immerse yourself in a whirlwind of speed, skill, and sheer automotive brilliance. Set against the backdrop of the picturesque Rainbow Lagoon Park, this event welcomes renowned jazz musicians who mesmerize the audience with their electrifying performances.
ITA Group
MAY 5, 2022
Motivating partners to take part in a particular initiative or promotion. For example, a leading automotive parts retailer wanted to motivate its partners to be consistent across locations to boost customer satisfaction. It’s possible the program might cover audiences whose roles interact with brand standards in different ways.
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