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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. ” Choose the Right Event Format and Use Case When planning an event, you must consider the format and type that makes the most sense for your goals, audience, and budget. Not sure what your goals are? In fact, according to Bizzabo data , 68.8%

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Event Technology: The Ultimate Guide for 2023

Bizzaboo

of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools. Fast and personalized post-event follow-up was nearly impossible without automation. Educating your audience. Not sure you need event technology? Virtual Events.

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

Creation of event evangelists and champions: The event journey map gives rise to event advocates and champions: enthusiastic individuals who carry the event’s spirit beyond its confines, sharing their experiences with the external audience. Here are some questions you might ask while defining your ideal attendees: What are their ages?

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Example: Someone becomes known to your company by submitting their information to download an ebook. Like the first-touch model, the last-touch model is relatively easy to implement.

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The Complete Guide to Event Marketing 2023

Stova

There is no time to think about whether our audience will care. Each event is different, it has different audiences, different content, and different culture. Stakeholder Motivation Your strategy also needs to focus strongly on other stakeholders such as sponsors, event partners, and exhibitors. Don’t use jargon.