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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 240
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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93
MICE professionals

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People on the Move

Convene by PCMA

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

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5 Reasons Marketers Should Value Tourism Awards

DCI

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Media outlets will share the winners and marketers can simply watch the media mentions accumulate. Looking to leverage the potential of tourism awards for your marketing efforts?

Tourism 96
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Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 130
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Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 100
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Kat Saunders Promoted to Executive Vice President, Client Strategy

DCI

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.