article thumbnail

Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Step 1: Plan the Event. Mobile event app.

article thumbnail

The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders.

Marketing 105
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Event Attendees Want Now

Convene by PCMA

16, by the global events company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months. Age, gender, socioeconomic status, and event type are greater predictors of attendee values and behaviors, according to the survey results.

Attendee 130
article thumbnail

Six Event Trends We’re Watching in 2024

Convene by PCMA

These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification.

Trends 130
article thumbnail

The Ultimate Guide to Event Analytics and Reporting 2023

Stova

Event intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. It is what will support and enrich your current event and future events to come. That applies to us as consumers and it applies to us as individuals.

Events 40
article thumbnail

How To Write a Sponsorship Request Letter (with Template and ChatGPT Prompts!)

Bizzaboo

With in-person events regaining dominance, the global event sponsorship market size is projected to reach $127.1 from 2023 to 2027! Plus, with a constant uncertainty looming over the economy, the competition for event sponsorship is stiff these days. billion by 2027, growing at a CAGR of 3.5%

article thumbnail

19 Event Trends That Will Shake Up Meetings & Group Business in 2019

Social Tables

In addition to your event purpose, plan events around the mark you want to leave on your community (whatever community might mean for your event). It’s clear that large-scale, global events like the olympics leave a lasting legacy. But what about conferences, networking events, and beyond?

Trends 167