Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others
AltexSoft Travel
JANUARY 31, 2020
Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor.
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