UA vs. GA4: The Beginners Guide to Website Analytics
The Abbi Agency
JANUARY 31, 2023
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). UA wasn’t designed with our modern technological needs in mind, for obvious reasons.
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