How Marketers Use Data to Create More Successful Events
Convene by PCMA
APRIL 14, 2023
But you can envision [thinking], “Wait a minute, I’ve gone to this event before, I’ve attended these kinds of sessions, those sessions have this metadata or these tags along with it, when I go into an online experience, I’m going to get [served] something similar.” And that’s kind of the state of the art right now across the board.
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