How Marketers Use Data to Create More Successful Events
Convene by PCMA
APRIL 14, 2023
Oftentimes you go to a website, you look through 200 sessions and you’re the search engine — the person. So do you have command enough of your information to be able to say, and I’ll make this up in a trade-show context, the average 20 X 20 [booth] gets an average of 100 leads over the course of three days.
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