Remove Public Relations Remove Social Media Remove Social Network Remove Website
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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Build a Compelling Event Website The event website is where your prospective attendees convert to actual attendees. The example below may serve as a helpful reference for website design.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). On the Web.