article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Track your results with KPIs. Want t o follow-up like a pro?

article thumbnail

Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Create a promotional “sizzle” reel with footage from previous events to help prospective attendees themselves at this year’s event. You can then feature this video on email, social media, and your event website. Segment by Customer and Prospects Your customers and prospects should be segmented into separate lists.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Create a promotional “sizzle” reel with footage from previous events to help prospective attendees themselves at this year’s event. You can then feature this video on email, social media, and your event website. Segment by Customer and Prospects Your customers and prospects should be segmented into separate lists.

article thumbnail

The Complete Guide to Hosting Successful Networking Events 2023

Stova

Attendee Lists Publishing an attendee list on your event website and integrating it into your event app is a way to initiate interaction. Another way to enhance networking is to link each listing to an attendee's respective LinkedIn profile. In the past, you would go into an event blindfolded as to whom you would meet.

article thumbnail

How to Develop an Effective Content Strategy for Events

Eventtia

Another important detail is to create mobile-friendly content if mobile is the main device your prospective customers prefer. This way, prospective customers and attendees can use it as a credible source any time of the day. Define what types of content pieces you need to publish. Make sure they can find fast and simple answers.

article thumbnail

How to Build a Conversion-Focused Event Website

Eventtia

A great event website should be a single source of information for its prospective attendees, encouraging them to find out more about the event and ultimately getting them to register for the event. A proper event website has three basic functions: Providing data and information (prospective) attendees may need about the event.

Website 62