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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Make adjustments as needed. This is perfectly normal.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Create a promotional “sizzle” reel with footage from previous events to help prospective attendees themselves at this year’s event. You can then feature this video on email, social media, and your event website. Segment by Customer and Prospects Your customers and prospects should be segmented into separate lists.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Create a promotional “sizzle” reel with footage from previous events to help prospective attendees themselves at this year’s event. You can then feature this video on email, social media, and your event website. Segment by Customer and Prospects Your customers and prospects should be segmented into separate lists.

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The Complete Guide to Hosting Successful Networking Events 2023

Stova

Develop a Well Thought Out Networking Strategy While there are many lasting business connections that were made out of sheer serendipity, attendees will definitely appreciate it if you implement a well-orchestrated plan so they can meet the right people during your event. Utilizing an event networking platform can help with this.

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How to Develop an Effective Content Strategy for Events

Eventtia

All these tasks you need to accomplish while building a content strategy might feel overwhelming, that’s why we suggest you leverage an event management platform like Eventtia to ease the tension. Another important detail is to create mobile-friendly content if mobile is the main device your prospective customers prefer.