How to Measure Event ROI and Map the Value You Create
Eventtia
NOVEMBER 9, 2017
There’s no universal formula on how to measure event ROI. The vast majority of articles you’ll find online focus mainly on assessing social media engagement, satisfaction surveys, or app data insights. Although those are all important factors to consider, let’s be honest: you won’t invest a significant amount of money or massive effort into planning […].
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