#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events
The MICE Blog
DECEMBER 17, 2020
Shifts in technology, organisation and values have implications for events and also for technologies within events, such as VR and augmented reality (AR). Shift towards ambitious events. According to Yuri, ‘B2B and B2C events build significant change. B2C becomes B2B. The middle will be disrupted.
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