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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-event marketing campaigns. Guaranteeing data accuracy: Automated systems with real-time syncing significantly reduce the margin for human error.

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How to Make Your Meeting Marketing Remarkable

MeetingsNet

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Laudenslager IV, MBA, president of Charge Ahead Marketing, during a recent MeetingsNet webinar. Nurture via automation. whitepapers. • Now think about your event.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. On the event marketing side, when we are setting the strategy for a particular program, we look at several types of data. That applies to us as consumers and it applies to us as individuals.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Sales can get this content from the marketing team. Effective types of pieces include whitepapers, checklists, articles, infographics, checklists, etc. Automation allows companies to send these emails based on each lead’s previous actions and behaviors. Invite Them to Events . Send Email Drip Campaigns .