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Understanding Online Travel Agency Business: Partners, Building Blocks, How to Grow

AltexSoft Travel

Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. A booking engine manages search and booking functions on the OTA website.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners.

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91 Invaluable Sales Training Resources for 2021

ITA Group

This popular inbound marketing software not only helps your marketing team collect impressive leads on your website—they’re experts in the world of sales, too. You’ll receive the most disruptive digital, eCommerce and omnichannel content, and walk away with actionable insights to grow your profits, faster. ExecVision Call Camp (Free).