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Technology Buying Guide for the New Event Landscape

MeetingsNet

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

MICE professionals

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Example: Someone becomes known to your company by submitting their information to download an ebook. They enable businesses to manage relationships with current and prospective customers.

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How To Increase Your Attendees’ Engagement Rate

Eventtia

Attendee engagement, also known as audience engagement or simply event engagement , refers to how well an event can hold the attention of its attendees and the level of how attendees’ interact with other attendees, the event’s content, and other elements like sponsors, brands, special sessions (i.e.,

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Venue Marketing 101: How Improving Discoverability Generates More Event Leads

Social Tables

Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Consider joining some event industry LinkedIn groups and finding useful content to share on your own feed to your local audience. Look at how many major clients or prospects you have today.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” QR codes can also be used to link to online collateral like videos, demos, eBooks, and more.

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