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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g., How much organic web traffic are you generating?

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Marketing Conferences: The #1 Marketing Events Guide in 2024

Bizzaboo

We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. The GURU conference is designed to help marketers in organizations of all sizes across a wide variety of industries improve every aspect of their email marketing programs.

Marketing 105
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

Now that we’re done with the basics, let’s talk about how businesses can actually help adventure-seeking travelers plan and organize the vacation of their dreams. Whether organized by the company itself or sourced from third-party suppliers, such experiential travel products find their place in the overall portfolio.

Travel 105
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Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

of event organizers say that events are now emerging as the most critical marketing channel. These shifts not only influence how budgets are allocated but also challenge organizers to adapt and respond effectively. As one event organizer said in our survey, “Travel budgets are down, and our costs are up.” With 19.5%

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

But, organizing people’s entertainment is not an easy gig; you have to connect a ton of dots to make everything go smoothly and have your customers happy. Outbound tour operators organize trips for international destinations. In today’s digital world, it’s practically impossible without the right software. Marketing support.

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