How Marketers Use Data to Create More Successful Events
Convene by PCMA
APRIL 14, 2023
PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the beginning of the year, we set out a marketing plan that rolls up to our strategic goals. And that’s kind of the state of the art right now across the board.
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