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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Coordinate event co-marketing initiatives with sponsors Just as attendees can take part in the event marketing plan, sponsors can also collaborate to create co-marketing strategies. What makes your event unique?

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

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Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Goals should include multiple objectives, such as: Reaching a certain number of social media shares (i.e. While you need to be active on social media, you shouldn’t completely eschew offline methods either. For social media, you should be doing ALL of the following: Using an event hashtag.