Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

APRIL 19, 2023

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Get creative with engaging content. Track your results with KPIs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Offer discounts for new email subscriptions.

Social Media 130

Social Media Automation Booking Trade Show 130

Bizzaboo

SEPTEMBER 26, 2022

Following up with all prospects. Over the years, various estimates have been made about the percentage of trade show exhibitors that don’t follow up with leads, but the estimates are consistently between 80% and 95%! Thanking attendees for participating. Adding tons of people to the marketing newsletter. Offering free trials.

Registration 98

Registration Events Trade Show Attendee 98