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‘Hybrid Events Are Here to Stay’

Convene by PCMA

The American Society of Hematology (ASH) is aiming to restore its pre-pandemic in-person participation at the same time it cultivates a larger online audience. For the 2021 event, the registration price for face to face and digital was the same, and the event produced equivalent content for both audiences.

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Turning a Supertanker in a Storm

MeetingsNet

Through a partnership formalized in late 2019 with Haymarket Medical Education, the mission was to sharpen member-data analysis and then leverage opportunities for additional content creation, speaker and presenter acquisition, and learner recruitment. Knight: Yes.

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