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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper. Pros: Easy to implement.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event Management Software. Increase Social Media Presence. # of Social Media Impressions. Event Management Software, Social Media Metrics Platform. Increase Media Coverage. # of Media Placements. Increase Website Traffic. # of Website Visits. # Pre-event Survey.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience.

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Event Technology: The Ultimate Guide for 2023

Bizzaboo

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

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21 Must-read Event Manager and Planning Industry Blogs [2023 Update]

Bizzaboo

It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading event marketing blogs and subscribing to fresh content from event planning websites. Read Now 20.

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The Complete Guide to Event Marketing 2023

Stova

Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. Social media offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. Refining your event elevator pitch is an essential and worthwhile exercise.

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The Definitive Guide to Experiential Marketing 2023

Stova

Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile event apps, event badging and printing, facial recognition, data collection, and so much more. to measure this performance indicator.