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What Makes A Good MICE Destination?

Hotel Engine

They are typically geared toward a specific industry — like a printing technology expo or a restaurant supplier trade show. Read more: Inside Business Travel’s Rebound from COVID-19. In order to be seen as a MICE destination, hotel managers invest a lot of resources into marketing and advertising.

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As An Exhibitor, What Makes A MICE Event Worth Your Time?

IT&CM Events

To remain at the top of mind and ready businesses for the new normal, industry brands and players had to adopt a growth mindset, accommodate multi-channel approaches and encourage remote participation while leveraging on technology.