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What Makes A Good MICE Destination?

Hotel Engine

MICE is short for Meetings, Incentive Travel, Conferences, and Exhibitions. With business travel now being worth over $750 billion annually , these bookings can be lucrative for hotel properties. MICE stands for the four essential parts of corporate travel: Meetings, Incentive Travel, Conferences and Exhibitions.

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As An Exhibitor, What Makes A MICE Event Worth Your Time?

IT&CM Events

Niche MICE events understand the business events eco-system and cater to destinations bureaus and suppliers that have identified Meetings, Incentive Travel, Conventions and Conferences as well as Exhibitions, Expos and Events as a core growth segment for their business.