The MICE Blog

JANUARY 15, 2024

START Summit was later established as one of the Global Projects and had its first event in 2007. In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city. I travelled to St. Gallen for new team members.

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Endless Events

FEBRUARY 23, 2018

Event AV design isn’t just about adding color and music to your events. That’s what one Grammy pre-event party just did using event AV design, as you can read below. That’s what one Grammy pre-event party just did using event AV design, as you can read below. Should I Gamify My Events?

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Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. Inbound Marketing: Are You Doing It Right? GDPR and Marketing: Does It Affect You?

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Creative Group Inc

OCTOBER 25, 2023

AI Isn’t Just a New Buzzword, It’s an Old Friend with a New Look By: Jennifer Petsche, Marketing Communication Strategist, Creative Group Not a day goes by when I don’t come across some mention of artificial intelligence: an article, a late-night TV show host’s monologue, my Facebook feed…you get the idea. Do you ever feel the same?

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Smart Meetings

DECEMBER 30, 2023

A quest to find sustainable event experts leads to an emerging wine region in California’s Central Coast It’s not your imagination. All of these are laudable steps in a world that is getting hotter and impacted by more extreme weather events every year. At first, it was enough to do away with plastic straws to save the turtles.

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Meeting Sustainability Certification Tourism 277

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

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