Understanding Online Travel Agency Business: Partners, Building Blocks, How to Grow
AltexSoft Travel
SEPTEMBER 3, 2020
What is the Online Travel Agency? Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. How OTAs work.
Let's personalize your content