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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. If so, can it be white-labeled?

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

Registration and Onboarding Offer easy, personalized event registration. Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Were the event communications clear and relevant? Create excitement and get attendees talking before the event even starts.

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Event Technology: The Ultimate Guide for 2023

Bizzaboo

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Note that “value” is a much broader term than “event revenue.”

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Event marketing automation: How can it help your event planning process

Eventtia

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

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The Definitive Guide to Experiential Marketing 2023

Stova

Where traditional forms of marketing are one-way communication lines with the consumer, experiential marketing creates a conversation with the consumer, and this provides marketers and event planners with an extreme advantage. Need some convincing? Now, think of the last event or any offline experiential campaign you did.

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The Complete Guide to Event Marketing 2023

Stova

This is the defining factor that will help communicate and determine the marketing strategy. is not effectively communicating a reason to attend. Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. It isn’t about you. How will it bring value to the customer?