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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

What’s more, Verified Market Research , a leading global research and consulting firm, expects the global events industry to bring in a whopping $2.194 trillion by 2028 — quite the uptick from the $887 billion the market commanded in 2020. On the Bizzabo platform, 75% of events in May 2023 are scheduled to be in-person events!

Marketing 105
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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028! Pros: Easy to implement.

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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

What’s more, Verified Market Research , a leading global research and consulting firm, expects the global events industry to bring in a whopping $2.194 trillion by 2028 — quite the uptick from the $887 billion the market commanded in 2020. Although in Q4 2021, 75% of events on Bizzabo’s platform were virtual, only 30.6%

Marketing 105
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4 Trends That Will Shape The Business Events Scene Post-Covid

IT&CM Events

Even when in-person events resume, it’ll mostly be confined to a domestic audience, with the likelihood of a virtual global audience. Event planners have to entertain the audience, and treat it like a TV show with breaks and interludes. Venues to be hybrid and virtual ready. Most importantly, content is king.

Trends 52
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9 Free AI Image Generators for Event Professionals

Bizzaboo

So it’s no surprise that many events teams are adding artificial intelligence image generators — a market projected to more than double by 2028 to $534 million — to their toolkits. Social media visual content creation: Produce visually appealing images optimized for social media platforms, which can attract and engage your audience.