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Marriott Tells Association Planners to Seek Additional DEI and Technology Advances

Smart Meetings

Marriott’s Chief Sales and Marketing Officer for the U.S. Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. The return has been uneven depending on the region and the industry.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Prospects Added to Database. # of Prospects Added to Pipeline. #

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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. And almost a third were new since 2021.

Attendee 294
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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. And almost a third were new since 2021.

Attendee 130
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Nina Schick: ‘The Business Events Industry Must Be Vigilant’ Concerning AI

Convene by PCMA

“The kind of persistent feature in my geopolitical career,” Schick said, “was that technology was emerging as this macro geopolitical force and that it wasn’t just shaping geopolitics on a very lofty and high level, but that it was also shaping the individual experience of almost every single person alive. … What excites you most?

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2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives

Brightspot Incentive Events

A software client opted to include field salespeople in their sales kickoff but excluded internal BDRs (business development reps who are more junior and do more prospecting than actual selling). Availability changes rapidly, and meeting space will not be held in this active market. People are over Zoom meetings longer than one hour.